Client: Brigham Young University (www.byu.edu) in Provo, Utah is the largest private religious institution of higher education in the United States. An elite supporting organization is the President's Leadership Council (PLC) made up of some of BYU's most accomplished alumni.

Challenge: To find an effective way to share the compelling stories of each PLC member and his or her reason for supporting BYU with their experience, insight, and financial resources.

Solution: M:4 worked with BYU and the LDS Foundation to develop a model to create an elegant multimedia format to interview, capture, and present each of the PLC's sixty plus members. This provides both a recruiting venue for additional PLC members and additional fund raising opportunities. The completed modules will be used on the web, on DVD, and to help increase the human and financial resources for the university.