Everybody wants to know how to make their internet investments show significant ROI. Well, good SEO can really help your products and services get recognized. Unfortunately, bad SEO can get your name out there faster. But is that a good thing?
I like to think of it this way, every sitcom ever written has had at least 50% of their episodes (90% if you’re Seinfeld) following the same theme. That is, the main character does something that’s supposed to save time or energy (takes some sort of social short cut) and it pays off big time, at least at first. Then, eventually, everything blows up in the main character’s face.
Human kind is hardwired with special spindle neuron’s in our brains that go crazy whenever we feel we’re being treated unfairly OR if we feel that we are treating someone else unfairly. “Humanity? Maybe it’s in the Wiring” NYT
Where do you stand?
In Internet Marketing their are two basic camps of strategy, White Hat and Black Hat. I’d compare Black Hat strategies to our sitcom example or any “miracle diet” you’ve ever heard of. In economics it’s called Lemon Theory and at Google they call it, “cheating.” White Hat strategies involve real, time proven practices that yield good relations (CRM).
I’m proud to be a part of a company that knows the difference and doesn’t compromise.