Besides having the best product for your targeted customer: customized brands, creative Customer Relationship Management, fresh design ideas, out of the box strategies, and the right amount of buzz is a sure recipe for superior profits and success.
High love and high respect is what get’s your company real and lasting loyalty.
Everybody wants to know how to make their internet investments show significant ROI. Well, good SEO can really help your products and services get recognized. Unfortunately, bad SEO can get your name out there faster. But is that a good thing?
I like to think of it this way, every sitcom ever written has had at least 50% of their episodes (90% if you’re Seinfeld) following the same theme. That is, the main character does something that’s supposed to save time or energy (takes some sort of social short cut) and it pays off big time, at least at first. Then, eventually, everything blows up in the main character’s face.
Human kind is hardwired with special spindle neuron’s in our brains that go crazy whenever we feel we’re being treated unfairly OR if we feel that we are treating someone else unfairly. “Humanity? Maybe it’s in the Wiring” NYT
In Internet Marketing their are two basic camps of strategy, White Hat and Black Hat. I’d compare Black Hat strategies to our sitcom example or any “miracle diet” you’ve ever heard of. In economics it’s called Lemon Theory and at Google they call it, “cheating.” White Hat strategies involve real, time proven practices that yield good relations (CRM).
I’m proud to be a part of a company that knows the difference and doesn’t compromise.
The idea of a “Burning Platform Mentality” means that you don’t get comfortable, you constantly change, adapt and shed what is no longer useful to you. Not adhering to this single concept likely means digital Darwinism and, eventually, Chapter 7 (e.g. Barnes and Nobel vs. Amazon.com, Blockbuster vs. Redbox and Netflix, etc.). To be fair, it’s very hard to see what’s “going to be up and coming”. But recognizing that that’s where a companies head needs to be is half the battle.
jumping doesn't look so bad now does it?
Stephen Elops, Nokia CEO, wrote a memo to his company where he described this mentality:
“There is a pertinent story about a man who was working on an oil platform in the North Sea. He woke up one night from a loud explosion, which suddenly set his entire oil platform on fire. In mere moments, he was surrounded by flames. Through the smoke and heat, he barely made his way out of the chaos to the platform’s edge. When he looked down over the edge, all he could see were the dark, cold, foreboding Atlantic waters.
As the fire approached him, the man had mere seconds to react. He could stand on the platform, and inevitably be consumed by the burning flames. Or, he could plunge 30 meters in to the freezing waters. The man was standing upon a “burning platform,” and he needed to make a choice.
He decided to jump. It was unexpected. In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times – his platform was on fire. The man survived the fall and the waters. After he was rescued, he noted that a “burning platform” caused a radical change in his behaviour.
We too, are standing on a “burning platform,” and we must decide how we are going to change our behaviour.”
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