When making a commercial it’s important to remember 3 things:
1. Make the message clear. If you want them to buy cheese, find a way to tell them to buy cheese. Talk about quality, superior processes, things that people can imagine.
These guys decided to kill a mouse…but not really.
2. Make it memorable. This british commercial does surprisingly well at keeping the brand name fresh in their customer’s minds.
3. Make it fun. This Pepsi commercial is more fun to watch the 2nd or 3rd time around. That’s because it has a great pay off.
Commercials like these can help your brand gain and enforce market position. And if nothing else you are getting your name out there in a memorable way.