M4 is hiring!
Author: Clayton Tycksen
Clayton is President and co-owner of M4, a full-service creative agency based in Salt Lake City. He is also an avid entrepreneur, programmer, gamer and flight instructor. Clayton and his wife Heather have five children.

Last posts by Clayton Tycksen

Author's RSS Feed

2012 Utah Foster Care Chalk Festival

Jun 24, 2012

Here’s the video we’ve been asked so much about! M4 is excited to share our new video documenting this year’s Utah Foster Care Foundation chalk festival entry by Clayton Tycksen. At 80 square feet, the mural is breathtaking and took over 30 hours to create. If you like the video, please share it with your friends!

2012 Utah Foster Care Foundation Chalk Festival

Jun 18, 2012

Clayton Tycksen's entry in the 2012 Utah Foster Care Foundation Chalk Festival, sponsored by M4.


It only took 29.5 straight hours of drawing, but we finished our piece this year. M4 was proud to be a sponsor and we were really excited about participating again. Props to the Utah Foster Care Foundation for putting on another great festival. The video is being edited, so subscribe to our youtube channel to be notified when it’s up. Thanks to all who came to support us and say hi!

Categorizing Movies into Genres

Apr 04, 2012

It’s super annoying that iTunes limits you to categorizing your videos into a single genre only. Practically every movie made fits into more than one genre. Thankfully we don’t have to suffer from these shortsighted limitations anymore, and if you missed my post on enabling multiple genres for videos on Apple TV (and iTunes), you should check it out.

Here are just a few example of movies that I think are hard to pin down into just one genre: Continue Reading »

Multiple Genres for Movies in Apple TV and iTunes (and for Music too!)

Mar 28, 2012

Now the same movie can appear in multiple custom genres in your Apple TV.

How would you categorize the movie Daybreakers into one genre? Is it Action? Drama? Horror? It definitely has qualifications for Fantasy. Even Science-Fiction. Maybe you have your own made-up genre called “Vampire”. In any case, limiting yourself to just one genre is just annoying and stupid. And I say that whoever came up with that idea should be taken to a busy street corner and made to wear a silly hat and a sign that says “I had a stupid idea and it somehow got approved and bothered millions of people.” We all know just about every movie out there fits into multiple genres. I even made a genre for “Academy Award Winner” and have movies tagged for that as well as other appropriate categories. Continue Reading »

Page 1 of 512345

© 2000-2011 M4 ~ Media That Matters™

info@m4.com801.856.1822